About Us

 

OUR MISSION

 

At Lobo Lures, we are committed to creating innovative and technologically advanced fishing lures that deliver exceptional results. Our passion for biochemistry and color vision in pelagic species has inspired us to develop a range of products that stand out in the market, including our Signature Fish Scalez pattern, patented Skipjack Hybrid Lure and UVRT Technology. With a focus on quality, performance, and sustainability, we strive to enhance the fishing experience for anglers of all levels.

ABOUT US

Lobo Lures is a family-owned business located in the heart of Daytona Beach, Florida. Founded by a team of engineers and biochemists with a concentration in visual systems, we bring a unique perspective to the fishing tackle industry. Our expertise in color vision in pelagic species has inspired us to create a range of innovative and technologically advanced fishing lures that deliver exceptional results. Our patented Skipjack Hybrid and UVRT Technology are just a few examples of our commitment to quality, performance, and sustainability. At Lobo Lures, we are proud to be part of the vibrant fishing community in Daytona Beach and beyond. We are dedicated to enhancing the fishing experience for anglers of all levels, and we look forward to continuing to innovate and grow our business for years to come.    

 

Brands Operated under Lobo Marine Products LLC.

Est. 2007

Est. 2014