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Now Located in Daytona Beach FL.

Inshore Trolling Lures

Lobo Lures inshore collection is designed to simply raise and land fish.  We design all out tackle around what is in our target species environments.  All our products are field tested and proven lethal, so your sure to have a good time out on the water or on the shore!  
Inshore Trolling Lures

ROLL GROOVE $300K Blue Marlin

The 2021 Jimmy Johnsons Atlantic City "Quest for the Rings" Tournament was met with a tremendous welcoming. Team Roll Groove out fished the competition by landing this 679Lb Blue Marlin netting the team almost $300K. This fish crashed a Lobo Lures #50 Typhoon in Purple! we congratulate the team on this tremendous accomplishment and look forward to seeing them at the 2021 White Marlin Open!